What is GoHighLevel?

GoHighLevel (often just called HighLevel) is basically an all-in-one business software designed to help with marketing and customer management. Think of it as a “one-stop shop” for your business tools. Instead of juggling separate apps for emailing, texting, managing contacts, building sales pages, scheduling appointments, etc., GoHighLevel puts all of that under one roof.  (globenewswire.com). For example, with GoHighLevel you get a CRM (a customer relationship manager), email marketing, SMS texting, a website and funnel builder, appointment calendars, and more – all in one place.  The idea is to save you time and money by eliminating the need to bolt together different tools. It’s a popular solution especially among marketing agencies and entrepreneurs because it streamlines everything into a single dashboard. In short, GoHighLevel is like having your email tool, text messaging tool, sales funnel builder, scheduler, and customer database all in one convenient package.

(If some of those terms sound technical: just imagine GoHighLevel as the “Swiss Army knife” of business software – lots of tools in one easy kit.)

What Does "White-Label" Mean?

“White-label” might sound like tech jargon, but it’s a simple concept. White-labeling means taking a product or service created by another company and rebranding it as your own. A classic example is in grocery stores: you might see a generic cereal or product with the supermarket’s own name on it, even though the supermarket didn’t actually make it. The store is reselling someone else’s product under its own brand. (funnelscene.com)  In the software world, white-label works the same way.

With GoHighLevel, white-labeling allows someone (usually an agency or provider) to put their own logo, name, and colors on the GoHighLevel platform so it appears as if it’s their own software(blog.gohighlevel.com). The underlying system and features are still GoHighLevel, but the branding (and sometimes the domain or website address you log in through) is changed to match the provider’s brand. In other words, HighLevel built this powerful tool, but a white-label version lets it wear your company’s “label.” Your clients or team wouldn’t see “GoHighLevel” mentioned – they would see your business name and logo on the software.

Why do this? For business owners and agencies, white-labeling is great because you get to offer a proven, ready-made software to your clients or use it yourself without building it from scratch (blog.gohighlevel.com). You’re essentially leveraging HighLevel’s expertise and infrastructure, but presenting it as a unique service of your own. It’s like having a fully baked cake that you can just re-ice with your own branding – you skip the baking but still serve a fantastic cake to your customers. GoHighLevel actually encourages this; it’s built to be rebranded so that agencies can offer a “custom” CRM/marketing platform to their customers.

Using GoHighLevel Through a White-Label Provider (e.g. SoloLink.io)

Now, you as an entrepreneur might hear about GoHighLevel but think, “This sounds complex. Do I have to set this all up myself?” The good news is: you don’t have to. Many entrepreneurs use GoHighLevel through a white-label provider – a company that has already done the heavy lifting of setting up and rebranding GoHighLevel, so you can just hop on and use it. One such provider is SoloLink.io.

Using GoHighLevel through a provider like SoloLink is kind of like joining an already established platform under a different name. SoloLink has essentially taken GoHighLevel’s platform and branded it as “SoloLink”, offering it specifically to small business owners. (On their website they hint that they’re “powered by the same technology recognized by industry leaders”, giving you enterprise-level tools without the big costs -  that’s a nod to GoHighLevel under the hood!).

For you, the entrepreneur, this means you can sign up with SoloLink and get access to the very same features GoHighLevel offers, but through SoloLink’s easy-to-use interface and branding. You’ll likely log in at SoloLink’s website (for example, app.sololink.io) with SoloLink’s logo on the dashboard, but inside you’ll find all those tools (CRM, automated messaging, calendars, funnels, etc.) ready to use. It’s GoHighLevel in disguise, wearing SoloLink’s colors.

The big benefit of going through a provider is simplicity and support. A service like SoloLink is tailored for people who aren’t tech-savvy and just want results. They often handle the initial setup for you. For instance, SoloLink advertises “White Glove Onboarding,” where they set up the core system for you – things like creating your AI chatbot, connecting your domain, setting up your email and text message marketing. This is a huge relief if you don’t want to fiddle with technical settings. Essentially, they get all the technical bits configured, so you can start using the system to grow your business right away.

You can think of it like hiring a tech-savvy friend to set up a complex tool for you, and give it a name you’re comfortable with. You get ongoing support too – if something is confusing, the provider is there to help (after all, it’s in their interest to keep you happy on their platform). SoloLink, for example, offers unlimited support and even coaching calls on how to grow your business using the platform.  So, through a white-label provider, you’re not just getting software, you’re getting a service wrapped around that software. It’s very entrepreneur-friendly: you can focus on running your business, while the provider makes sure the tech works smoothly behind the scenes.

Agency Account vs. White-Labeled Sub-Account: Owning vs. Renting

Let’s compare the two ways you could use GoHighLevel: having your own agency account versus using a white-labeled sub-account under someone else’s agency. A simple way to think about it is like owning a house vs. renting an apartment:

• Having Your Own GoHighLevel Agency Account – “Owning the house”: This means you go directly to GoHighLevel and sign up for an agency plan. You become the top-level account owner (often called an “agency owner” in GHL terms)(reddit.comreddit.com). It’s like buying your own house – you have full control. You can customize everything: put your own branding on the platform, use your own domain (so people log in at yourbusiness.com for example), and you can even create sub-accounts for other businesses or clients under. In fact, many marketing agencies do this – they sign up as an agency and then set up sub-accounts for each of their clients. As the owner, you could essentially become a provider yourself, offering the software to clients under your own brand. You also aren’t limited in how you use the system; you can create as many accounts (for different projects or businesses) as your plan allows.

  However, with ownership comes responsibility. Just like owning a home, you’ll be in charge of the maintenance – in software terms, that means setting up the system, learning how to use all the features, and handling any configurations or troubleshooting (though GoHighLevel’s support can assist). There’s a learning curve to mastering all the tools when you go it alone – the platform is powerful and feature-rich, so new users can feel a bit overwhelmed at first (globenewswire.com). It’s absolutely doable (plenty of entrepreneurs learn it), but it requires an investment of time to get comfortable. Also, having your own agency account is a bigger upfront cost. HighLevel’s agency plans that include full white-label capabilities cost a few hundred dollars per month (around $297/month for the unlimited account that lets you white-label and add unlimited client(s) (funnelscene.com). Think of that like your mortgage or ownership cost. If you utilize it fully (say you have several clients or multiple businesses on it), it can be very cost-effective per account. But if you just needed one account for yourself, it might be more than you need to pay.

• Using a White-Labeled Sub-Account – “Renting an apartment”: This is when you use GoHighLevel through someone else’s agency, like the SoloLink.io example. In GoHighLevel terms, you are a sub-account under an agency owner. It’s just like renting – you get your space (your account to run your business) but the overall property is managed by someone else. You do not have the ability to create sub-accounts of your own (just as a tenant can’t start renting out apartments in a building they don’t own) (reddit.com). You’re essentially a client using one account in the provider’s system. The trade-off is convenience and lower hassle. You pay a monthly fee (rent) to the provider, and in return they handle the backend stuff. The provider has already taken care of branding the platform, maintaining the software, and maybe even pre-loading useful templates for your industry. You just log in and use it for your business needs.

  With a sub-account, you see the provider’s branding on the software (so if you log into SoloLink’s system, you’ll see SoloLink’s logo, not your own custom logo on the app). For most entrepreneurs just using the software internally, this isn’t a big concern – it’s like renting a nicely furnished apartment that someone else decorated. What you care about is that it’s comfortable and works for you; the fact that the building is called “SoloLink” and not “GoHighLevel” is usually fine. You also get the benefit of the landlord’s (provider’s) expertise. They might help with updates, support, and even training on how to best use the tools. This can save you a lot of time, especially if you’re not tech-inclined. And typically, the cost is straightforward: one flat monthly fee for your account (often with no long-term contract, as SoloLink indicates with “One small monthly price. No contracts.” (sololink.io). There may sometimes be a setup fee (like SoloLink’s one-time setup fee to get you onboarded) (sololink.io), but after that it’s just like paying rent every month. You’re not paying the full $297+ directly to HighLevel; instead, you’re paying the provider, who often bundles in their support service as part of the fee.

Which one is right for you? It depends on your goals and comfort level:

• If you’re an entrepreneur who just wants the tool to work so you can get on with running your business (and you don’t want to be the tech person), using a white-labeled sub-account via a provider is probably ideal. It’s like moving into a turnkey apartment – everything’s set up and ready, and you can call the landlord if something needs fixing. You get the power of GoHighLevel without the headache of setting it up. In fact, many people start this way. You can always decide later to “buy the house” once you know the value – some entrepreneurs initially “rent” a sub-account and, after they become comfortable and perhaps want more control, they switch to their own agency account down the line.

• If you’re someone who has a vision of offering software to others (for example, you want to provide this platform to your own clients and maybe create a new revenue stream by reselling it), or you have multiple businesses to manage, then getting your own GoHighLevel agency account is like owning the whole building. It gives you the freedom to customize everything and grow on your terms. You’ll invest more time and money upfront (and you’ll need to learn the ropes), but you’ll have total control. You can brand it completely as yours, and even set your own pricing if you resell it as a service. Essentially, you become the “landlord” in that scenario – possibly even a provider like SoloLink yourself.

Final Thoughts

In summary, GoHighLevel’s white-label system is all about flexibility and branding. GoHighLevel provides the powerful engine under the hood. You have a choice in how you drive it: own the car outright (get your own agency account) or rent a car that’s already serviced and ready (use a provider’s white-label sub-account). Neither approach is “wrong” – it’s about what fits your needs. If you value ease, support, and a quick start with minimal tech stress, the white-labeled route via a provider like SoloLink can be a fantastic, stress-free option. You’ll be up and running fast with a proven system backing you (even if you don’t see the name GoHighLevel, you can trust it’s the same solid platform underneath). On the other hand, if you’re looking to fully customize the platform and perhaps even make it part of your own product offerings, investing in your own GoHighLevel agency account (and thus your own white-label instance) might be the way to go once you’re ready.

No matter which path you choose, you’re ultimately getting the same powerful all-in-one platform to help grow your business. GoHighLevel’s white-label system just makes it possible to access that power in different ways – either through your own ownership or by leveraging a friendly provider’s help. The key takeaway is that this flexibility exists so that even non-tech-savvy entrepreneurs (like yourself) can take advantage of top-tier marketing and CRM tools with confidence and ease. It’s like having a secret weapon for your business growth, packaged in the way that makes you most comfortable. Whether you rent or own, you’re still driving a high-performance vehicle – so buckle up and enjoy the ride! 🚀

Sources:

• GoHighLevel combines many marketing and CRM tools (email, funnels, appointments, etc.) into one easy platformglobenewswire.com.

• White-labeling means rebranding another company’s product as your own, letting you offer it without building it yourselfblog.gohighlevel.comfunnelscene.com.

• Agencies can rebrand GoHighLevel with their own logo and provide it to clients as if it’s proprietary softwareblog.gohighlevel.comfunnelscene.com.

• SoloLink.io is powered by GoHighLevel’s technology (enterprise-level tools under the hood) while offering an affordable, done-for-you servicesololink.io.

• SoloLink handles technical setup (chatbots, domains, email marketing, calendars, etc.) for you, making it easy even if you’re not tech-savvysololink.io.

• With a GoHighLevel Agency (owner) account, you can create multiple sub-accounts for clients, fully control branding, and have the ability to resell the platformreddit.com. Sub-accounts (client accounts) cannot create further sub-accounts on their ownreddit.com.

• “Buy from GoHighLevel = Agency account owner; Buy from an agency owner = sub-account” — in other words, going direct makes you the owner, going through a provider makes you a client (which is perfectly fine if you don’t need to create accounts for others)reddit.com.

• Many newcomers find GoHighLevel’s vast features overwhelming to set up aloneglobenewswire.com. Using a white-label provider can help bypass that learning curve with ready support.

• HighLevel’s own agency plan (for full white-label ownership) runs around $297/month for unlimited accountsfunnelscene.com, a consideration if you plan to scale. Providers often let you start with one account at a lower entry cost, since you’re effectively sharing that robust system under their umbrella.